8 FREE Websites to Learn Digital Marketing!

Hi guys! Welcome again this is another video about free websites to learn digital marketing skills. Lets dive in,

There are many free websites to learn from but just to mention a few as explained by Aulerius Tjin,

 

Coursera.

 What you do is you search for digital marketing at the top.

There are 422 results. And for example, you wanna take this Meta Social Media Marketing Course. You'll see that you can enrol for free. There are currently 121,000 already enrolled.

Here's what you'll learn and skills that you'll gain.

Scroll below and you'll see there are six courses

in this professional certificate, such as this introduction, you've got social media management, fundamentals, advertising with Meta and much more.

To get started on Coursera,

simply click the Enrol for free button on any of the courses and sign up.

 

This next website to learn digital marketing

is from none other than digitalmarketer.com.

In fact, it's one of the first places I went to to learn digital marketing when it comes to things

like building sales funnels, pay per click marketing, Google Ads, and so much more.

But the one particular course or guide that I wanna point out is it's Ultimate Guide to Digital Marketing.

Again, I've provided all the links to the websites

that I mentioned in this video down below.

What's great about this course is that when you go straight to the link, you can get started right away.

There's no sign up required.

Everything is in this article format with links that are relevant and if you wanna save time, you can download a PDF form, but you do need to opt in, as you can see.

Navigating through this guide is really easy. If you look on the left, you've got the navigation,

which will take you to different chapters of the guide. If you're just starting out in digital marketing,this is a great fundamental course to go through.

You'll see with chapter one, goes through the strategy

such as the customer value journey. Step one, awareness, step two, engagement,

so on and so forth.

Next you've got Udemy.com.

If you go to Udemy.com and simply do a search for free digital marketing course,

the first one is a great option. You've got this Free Digital Marketing Basics Course.

Over 140,000 students have taken this course. The length of this course is five hours and 45 minutes. Clicking on course content, you can see what's involved. You've got introduction to digital marketing, various modules of digital marketing and practical digital marketing techniques.

So take a look at some of the courses offered at Udemy.com.

There's a range of digital marketing courses, not only the basics but you can filter it

by different levels. Again, search for free digital marketing course

to bring up those free courses.

Now, my next couple of recommendations is from Google themselves.

This first one is called fundamentals of digital marketing.

You'll see the course details, here are 26 modules and a whopping 40 hours of training.

The modules include the online opportunity, your first steps in online success,

we've got plan your online business strategy, get started with search and more.

The difference between taking a course from Google and ones I already mentioned in this video

is the fact that it's from Google themselves. Once you've completed your course, you get this certification, which you can then spotlight and showcase on your resume, your CV or your portfolio. So whenever you are going to apply for a job or you're a freelancer or you've got an agency, you've got that to show.

This next course from Google is a blend of digital marketing and eCommerce.

So if you wanna get into that space, this one is perfect for you.

It's called Digital Marketing and E-commerce certificate.

No relevant experience required. 100 percent remote, online learning and under 10 hours of study a week.

The course curriculum includes foundations of digital marketing and E-commerce, attracting and engaging customers through digital marketing, content marketing, email marketing, marketing analytics and measurement, build, launch and manage E-commerce stores, develop and maintain customer loyalty online. In my opinion, this covers a lot of ground. If you want to get into the space of digital marketing with E-commerce.

Now with the Google course is out of the way, the next website to learn digital marketing

is from Future Learn.

This one's presented by Accenture. It's called Digital Skills: Digital Marketing.

You'll learn some of the different digital marketing strategies and techniques that are availablefor businesses to use and this one's got a tonne of great ratings so I highly recommend you take this one. It is two weeks long, weekly study of two hours and it is free, once again. With this course as well, you get accreditation once completed. During the two weeks, here's what you'll learn.

Week one, how to use digital marketing, including pay per click advertising.

Week two. you'll learn digital marketing techniques such as SEO, email marketing

and how to integrate these techniques altogether.

 

 Next up, HubSpot.com's got a range of digital marketing courses from digital marketing itself. You've got Excel for Marketers. You've got online sales training, ads training. Let's take a look at this one. We've got Twitter Strategy Course. Here's a preview of it and here's a full what you'll learn, the course modules,

including four lessons, twelve videos, four quizzes and two hours in total. Here's a course curriculum.

Lesson one, you've got building and growing your Twitter audience.

Lesson two, the power of networking and engagement and some of these other ones.

One course that I took at HubSpot is this Content Marketing Certification Course.

It's quite a comprehensive course, as you can see, with the many lessons and videos that it offers.

Also, when you successfully completed a course at HubSpot, you do get a certification.

With those certifications, you can feature it on your resume, but what you can also do is feature it on your LinkedIn bio. So I've got it right here, down the bottom. You've got this content marketing certification.

That's the one I took and I feature it right there under licences and certifications.

Next up, if you wanna dive deep in pay per click marketing specifically,

I recommend going to wordstream.com/learn. And you'll land on this page called Pay Per Click University.

You can go through the courses such as Pay Per Click 101, which is the basics, you've got 102

and Advanced Pay Per Click.

For your info, pay per click involves things like Facebook ads and Google ads.

You've also got other things such as social ads.

You've got Facebook advertising, Instagram advertising, LinkedIn, YouTube, and much more.

Let's say you wanna learn how to find the right keywords, let's click on that and here's the article in this entertaining format. Everything's laid out in this step by step fashion.

You've got screenshots as well. And you've got some examples, too.

All right, all in, those are the eight websites

to learn digital marketing for free.

If you wanna get into the space of digital marketing and this whole online business space,

I highly recommend you take some of these courses because, as you know, the internet

and social media is ever evolving, always changing. So it's always good to stay up to date and keep learning.

That's all for me. Thanks so much for watching.

Do give this video a quick thumbs up if you found it helpful and I'm looking forward

to sharing the next training with you.

 

 

 

How to Start A Career in Digital Marketing In 2022 | 2023 Digital Marketing Training

Digital marketing has quickly become one of the fastest growing and most in-demand careers available today with the ability to work on fun and exciting projects work with amazing companies and live the laptop lifestyle working from anywhere in the world it's easy to see what makes the digital marketing industry so appealing

Getting involved in the digital marketing industry has easily been one of the best decisions of my entire life and has proven to be one of the most fun and most rewarding careers i could have ever hoped to have.

Digital marketing has enabled me to live where i want to work on fun and exciting projects with the people that i really enjoy spending time with and also to make more money than i ever thought possible.

The industry ie digital marketing, seems to change almost every single day it's safe to say. Being in the digital marketing industry I ahev seen what cant work, what might not work, what will work and all how to go about this massively growing industry. A lot of this can be found in this video.

https://youtu.be/nPeRJvosIZM

 

So what is digital Marketing?

It is defined as the science & art of exploring, creating and delivering value to satisfy the needs of a target marget at a profit.

Marketing in turn identifies unfulfilled need and desires, defines measures and quantifies market and profit potential. It also pinpoints which segment the company can serve as well as designing and promoting appropriate products and services.

Digital Marketing is fundamentally not different from traditional marketing.

There are 5 P’s of digital marketing namely:

People – marketers merge behavioral data from consumer landscapes making it possible to create a perfect picture of customers also known as Buyer Personas. Anyone who comes into contact with your customer, even indirectly, this is done by recruiting the best talent at all levels, not just in customer service and sales.

Place – where you sell you product. This could be websites, social media, mobile aspects etc.

Product (or Service) – your customers only care for one thing; what your product or service can do for them. Prioritize making your product best it can be and optimize your product lines accordingly i.e 9 product –led marketing).

Price –many factors go into pricing model such brand.

Promotion – it is the part of the marketing mix that the public notices most. It includes mainstream and print advertising, content marketing, coupons or scheduled discounts,social media strategies, email marketing, display ads digital strategies, marketing communications, serch enging marketing, public relations and much more.

The Do’s and Don’t’s of Digital Marketing.

Don’t’s

Ø  Do not interfere user experience pop – ups

Ø  Purchase email list’s (spam)

Ø  Gate content

Ø  Fake live events

Ø  Auto post across social media channels

Ø  Adopt “gut feel’ management approach.

Do’s

Ø  Advertise wisely and think holistically

Ø  Be genuine and nurture your social presence

Ø  Leverage product thinking through minimum viable products.

Ø  Focus on mobile and tablet traffic

Ø  Use analytics to measure marketing efficiency and business outcomes.

There are 3 types of media used in leveraging Digital Marketing

Paid Media – these are channels you pay for such as ppc (pay per click),affiliate marketing & display marketing.

Owned Media – channels that you directly control such as your website, email list and blogs.

Earned Media – Channels with organic mentions such as posts by other on social media, third party blogs and articles.

How do you Develop a Marketing Strategy;

        I.            Understand what it is you are selling,

      II.            Identify who you are selling to ( target market)

    III.            Look at your competions

    IV.            Layer marketing channels alongside customer journey.

Identifying your target market; this can be accomplished by Customer Segmentation which means taking your broad target market and breaking it down into smaller groups of people that have a lot of in common. E.g

·         Demographics – factors in age, gender, marital status, income and or educational level.

·         Psychographics – classifies a group of people according to opinions, beliefs, values, attitudes & interests.

·         Behavioral Attributes – identify consumers based on an action they take and how frequently they take it.

·         Needs – devides the market into customer segments that each havr distinct needs.

The Future of Digital Marketing-

A peak into the future –

ü  Business growth opportunities.

ü  Equal opportunities

ü  Cost effective

ü  Interaction with target audience

ü  Mobile first approach

ü  Brand reputation.

Digital Marketing best Practises

ü  Precise targeting

ü  Customer satisfaction & experience

ü  Customer retention

ü  Revenue from offers

ü  Digital data

ü  Agility & efficiency

Whats next in Digiatl Marketing

ü  Data driven

ü  Dead funnels

ü  Culture of experiments

ü  Social engagements

ü  Team work

ü  Customer experience

ü  Market budget